You have created a great website but it not sells.
Building a professional website for your business is not enough to start selling your products or your services online.
A website needs very targeted visitors to visit your site and make it actually working for your business.
There are too many ways to get traffic on your site , some of them are just a waste of money. For example: buying traffic from an unreliable source you found online by searching “buy cheap traffic” it will be 99% a scam source that will gets you hundrend thousands or even millions visits from bots. Bots will never get you sales and also can destroy your site’s reliability, so let’s see on next paragraph some reliable sources that can boost your site sales and brings you real targeted customers , ready to buy your products or your services.
Facebook todays is the most wide known social network and its been used from 1.5 billion users worldwide. Who doesn’t use Facebook today?
Facebook Ads has so many targeting options to find the correct audience that have more possibilities to become your customers.
With Facebook Ads you can target on:
- Location (You can target for example customers only in your near area if you want to boost also your physical store if any.You can target on Country, Area, City or even target only customers within 1 mile from your store)
- Genre (Let’s say that you have a cosmetics store …Who interested in these products? ..mainly women ..you can target them and your ads will be displayed only to the female audience of Facebook)
- Job (Targeting on Job is a very good idea for your business…The Job title says a lot of things itself.. You can estimate your customers salary and being able to promote to him the right products. For example if you are selling medical equipment you can target only to Doctors ….or if you are selling expensive men suits you can select target only Lawyers…)
- Pages they already liked and follow them (Let’s say that you have a viral news site and you want to boost your Fan Page Followers… You can target a a competitors fan page that you know that these people are already interested on viral news …. )
But even with the correct targeting your ads can fail totally , because targeting itself is not enough , ad creative is also important .
People don’t like Ads , so your ad creative should not look like an Ad, but how to achieve that ?
First of all to run a successful campaign on Facebook you need to do a loooot of testing with the ad creative…..
A good start is to duplicate your initial ad and on the duplicated ad change the image with an other one.
Do this process 20 times and you will have 20 ads with different images and split your daily budget to these 20 ads.
The next step is to keep these ads active for 2 days and after the ad with the better Score and the lower CPC and disable the other 19 ads.
You have only one active ad running right now . Let’s make more testing by creating duplicates of this ad by changing only the text you are using on the ad . Create again other 19 duplicated to have 20 ads running at the same time and split the daily budget again to these ads. Leave them running for other 2 days and keep only the ad with the better score and lower CPC as you did on image testing.
You can create fewer or more ads to testing . By testing more ads including different images and different text , you have more possibilities to have a lower cost campaign.
Remember also that on starting a new campaign using Facebook Ads , advertiser have to spend some money on ad testing. Other-else you will end-up with a non-performing campaign that you are wasting money on it.
If you are unfamiliar or you don’t have time to manage also your business campaigns of Facebook feel free to contact us by clicking here and discuss the advertising needs of your business.